Social media is an important part of your marketing strategy. It can help you buzz around your products and product by making users share your content. But social media is incredibly busy and full of refreshing stuff. With so much going on, how do you ensure users will get your content across all this busy content?
With quick audience analysis and a few simple tips and tools, you can be on your way to making your post sure users can find it easily.
Contents
Make Your Social Media Icons Easily Visible on Your Website
If you do not have social media icons for your company’s various social media profiles that are easily visible on your website, you are missing out on a great opportunity to be seen. Put them in areas with a lot of traffic (e.g., homepage, website footage, blog, contact page, etc.), and any potential visitors to follow your accounts. We put our own on our Culture page, where people go to learn more about our group and how we think. You can even try different icons, like the Twitter following button.
Have Employees Insert Social Media Thumbnails In Their Email Signatures
While you are busy adding social media icons to objects, make sure your employees include links to your social media profiles in the company’s email signatures. It’s a great way to get more exposure.
Configure Your Social Profiles
If they ask you to fill out a profile for your company’s social media accounts, be sure to keep in mind the search engine. Do not focus on keywords, but be sure to use a few search terms throughout your bio.
Ask Employees To Customize Their LinkedIn Profiles
Do your employees summarize their roles in their LinkedIn profiles? Get a direct link back to your LinkedIn page by having them include a link to their profiles.
Insert Your Twitter Hand In Your Business Cards
If you are looking for another great place to put your company’s Twitter handle, try putting it on your employees’ business cards. You can even put Twitter handles for your employees there and while you are there.
Do you want to appear in additional searches? Use more hashtags! Just make sure it’s not something disgusting.
If you are looking to increase your visibility, one of the best ways is to use employee communication. Whenever you share a post or long content on LinkedIn, ask employees to do the same. This will increase exposure significantly.
Mark Other Pages on Facebook
Ever since Facebook updated its news feed algorithm to display small company page posts and other user profile posts, it has been difficult for companies to get exposure – even among their followers. By marking another Facebook page in your post, however, your followers will not only see the post, but also the followers of the page you entered.
Embed Posts On Your Blog
You can embed social media posts on your blog to create a direct link to your social media profile. Readers can even share, comment, reply to, and love your posts from there on your blog. It doesn’t just work with Facebook anymore; you can embed posts on all major social networks. And if you don’t know how just click here for the final guide.
Promote advertising on different networks
Does your Twitter account have too many followers, but your Facebook page has only a few likes? You can always promote your different social media profiles on different networks. If they like to follow you on one network, they will be happy to follow you on another.
Hold a Contest
A good social media competition can do wonders for your presence on social media. Make the competition attractive to both fans and those who are not yet fans (and who may be good prospects), and offer incentives for public sharing (such as extra chances to win). A few years ago, Esurance hosted a competition that won over 250,000 fans in an instant! Even though they lost a large part of that when the competition was over, they still gained as many as 15x more fans as they did before the race.
Know Your Audience
Your target audience may change or change as your company grows and adds more products. It’s important to know who your target audience is before you start on social media. You should have a basic demographic knowledge of who your users are, especially age, location, gender, and interests.
Social networks, such as Facebook and YouTube, provide powerful advertising forums that will allow you to determine which demographic groups are most closely associated with your post. If these are the groups you’ve targeted for your product or service, fine! If this is not what you intended, you may want to adjust a few keywords to increase your chances of finding your post.
Keyword research
If your audience is not accessible on social media, your keywords may be more common. For example, if you are advertising a law firm, try adding some keywords that reflect your experience (Example: immigrant attorney).
If your business has a large target audience, you should do keyword research to see what your users might want. Keyword research will help you find the most popular special words and show you what people are looking for.
To improve your keyword research game, use a keyword research tool to get keyword ideas, search volume data, and competitive scores.
Connect With Your Fans
Social media is about building relationships with your customers. An important difference that makes a social network unique to your marketing plan is that it allows for two-way communication with your customer. Use it!
While you probably want to gain as many followers as possible, it is very important to build meaningful relationships with your customers. By doing so you can ensure customers are happy with a good word of mouth.
To engage with your customers, for example you can post a general open question (at least that says it is related to your business) in posts that may invite users to comment and respond. This will make you look more personal and, if you choose your question correctly, you can gather important information about what your customers think of your product!
If your customers leave updates about your products or services, make sure you respond to as many as you can, whether the review is positive or not. This will show that you listen to your audience and that you value their opinion.
And if the review is incorrect, you should go deeper to find out why. People trust advice from friends and family (known as word-of-mouth) 67% more than ads. So, if you have an unhappy customer, this is your chance to turn things around and avoid making them put a bad reputation on your product. Invite them to chat with you and offer the right solution.
