Want to use your company’s Facebook page to get more than just building awareness? Wondering how to turn your fans into real customers?
In this article, you will find seven tips to improve your Facebook monetization strategy across all live and paid campaigns.
Contents
Limit Live and Paid Post 1 Goal and 1 Action Call
Once you have established a business page for your business, you can start publishing content and using traditional tools to achieve your goals. First, let’s take a look at how we can map Facebook’s organic strategy for leaders and conversions.
Not sure what to post on your Facebook page?
As you write a content calendar, make sure that each post has a clear purpose that fits your marketing goals. For example, you say you want to generate clues for a software-like product. Your Facebook post may focus on:
Promoting free trial subscription prospects to test your product before you release a paid app
Get opportunities to watch a video about your product so you can add it to your re-marketing audience
Increase email subscriptions so you can market to potential customers through multiple channels
To increase your chances of achieving your goals, keep adding a compelling call (CTA) that informs your audience to take the next step. If you do not create a clear map of your fans’ actions, you may have a hard time finding the results you want — no matter how good your video looks or how good your copy sounds.
Include sharing on the most productive landing pages in your content calendar
Some of the posts in your content calendar may focus on increasing product awareness or teaching potential customers. But if you want to generate leads and conversions, high-quality content such as blog posts and introductory videos will not be enough to get the job done.
Instead, printing magnetic lead is often most effective in lead generation. When you share this type of content posted on Facebook, you are giving something of value by exchanging the email addresses of those who are expected, which you can use to increase leads.
What does a leading magnet with a high value look like? Depending on what your business offers and what your audience needs. Successful leading magnets can be:
Post Your Products On Facebook With Facebook Shops
If your business sells products online, then you can do more than just share eCommerce links on Facebook. You can drive additional conversions with Facebook Shops, a local Commerce platform tool.
To get started with Facebook Shops, open Facebook Commerce Manager and click the Add Store button. Choose your Facebook page, create or add a catalog, and choose an opt-out method that includes seamless logs to Facebook. Then add products to your store by adding inventory in person or syncing an eCommerce platform like Shopify or BigCommerce.
You can now advertise your Facebook store on your page by adding the View CTA button or the Shopping tab. Both the tab and button take customers to your Facebook store, where they can browse your product catalog.
Once you have set up a Facebook login, customers can purchase without leaving the app. Once you have integrated a website, customers can right-click on the product page on your eCommerce site.
Create a remarketing audience to target yourself with Facebook Ads
Whatever your goal, Facebook offers a few marketing options for people who have already shown interest in your business. To create an audience, open the Facebook Ads Manager and navigate to your Audience library. Click the blue button. Create an audience and select the customized audience. Then select the data source you would like to use.
If you have a relatively large audience or if your Facebook page tends to get more engagement, consider redirecting people who have been linked to your page. To increase your conversion rate, target people who have shown a high level of interest such as those who posted a message on your page or watched the video.
Does your business have a Facebook store? You can redirect people you have contacted in a variety of ways, including:
- Viewing products or collections
- Store products on Facebook
- Adding products to the shopping cart
- Getting off Facebook
- Click to view products on your website
You can also identify people who have already purchased from your Facebook store. Because customer retention is often more expensive than acquiring new customers, this approach may help you reach your goals at an affordable price.
Identify and Encourage Highly Converted Landing Pages
The standard Facebook publishing system is essential for organic conversion. But if you post a wide variety of leading magnets, eCommerce links, and other high-value content, it is not easy to know what leads and leads. You can use Facebook Insights to track clicks but this data cannot tell you which click led to the conversion.
Instead, you need a web analytics tool like Google Analytics. With Google Analytics, you can monitor users’ behavior in Facebook traffic and track conversions throughout your site.
You can start by setting custom targets to track contact form submissions, webinar registrations, and leading magnetic downloads in Google Analytics. If your company offers eCommerce, you can also track revenue and conversion rates by changing the eCommerce options in the administration panel.
Next, create a Facebook traffic filtering section. When you click on Landing Pages or Rewinding Perspective to find the main goal, you can see which magnetic fields, blog posts, or other predictive pages have changed. Then you can use this information to direct your Facebook calendar and publish active leading content.
Depending on your company’s marketing goals, an organic strategy may be all you need to produce enough leads and conversions. But if your goals are very ambitious or if the audience for your page is too small, then completing a paid strategy may be important. Let’s take a look at some of the effective strategies for tracking and selling Facebook ads.
Whether you are using the Facebook Ads conversion target to generate leads or drive sales to your website, it is important to set up conversion tracking. That way, you can get the exact number of conversions and successfully prepare ads for delivery.
To set up conversion tracking, open the Event Manager and find your pixel. In the Integrated Event Rate tab, add individual web events. At the top of the list, add your most important events like shopping, earnings, subscriptions, or exams. At the bottom of the list, add less important events like contacts or page views.
When you create a new ad set using the conversion function, you can improve delivery based on the web events you have set. That means you can launch targeted ads, trials, subscriptions, purchases, and any other conversion events you set first.
Launch Facebook Lead Gen Ads
If you want to add more opportunities to your marketing campaign, the goal of producing Facebook ads is a wise decision. With this in mind, you can get people to send a message to your business by default chat or send an instant form, as in the example below from Pantheon. That way, you can learn more about their needs and move them to conversion.
While the aim of the leading generation is good at gaining leadership through traditional Facebook tools, it is not the only paid option to connect with prospects. You can also use the Facebook Ads conversion purpose to direct people to your website, where they can access your gateway content to get their contact information. To use this feature effectively, be sure to provide a high-quality magnetic field.
Customize Outcomes With Powerful and Creative Formats
If you use Facebook ads, then you can learn more about what brings the best results for your business. But even if you have a limited audience, the same art, copy, and placement will not appeal to all of your hopes.
If you want to improve your lead and convert ads to all your audience, use the dynamic Facebook ad formats and creative option. When you open it, Facebook automatically determines the best combination of ad format, location, art, and descriptions for each user to get the best results. To take advantage of this option, create a campaign with a major production, conversion, or sales catalog of the catalog. At the ad level, switch to Dynamic Formats and Creation and add more options for both copy and paste.
For example, this ClearClub Facebook ad uses a carousel ad format to display multiple products. Each item in the carousel has a customized title and description to capture attention and gain modification.
Improve Instant Communication
When you launch a leading or conversion campaign on Facebook, choosing the right audience, purpose, and development event can have a huge impact on the success of your ads. But it is equally important to use eye-catching art that stands out throughout the news feed.
With the collection format, you get extra space — a hero photo or video and three thumbnails — to capture the attention of the news feed. When your audience clicks on your ad collection, full-screen self-loading instantly loads, making it easy to hopefully convert to mobile devices.
For immediate design, select a purpose such as a conversion or sales catalog and select a collection format at the ad level. You can use one of the previous Facebook ad templates or customer acquisition templates to create a quick impression or you can design your own to fit your product better.
For example, the Facebook ad Markable below shows a group ad with multiple images of tablets taking product notes. A quick ad feeling shows how a product can help prospects be organized and includes a button that customers can tap to purchase.
