The importance of graphic design cannot be overemphasized. Add to ownership and transcend beyond the appearance of the product. Thanks to the beautiful illustrations, the brands provide an education, informing or convincing the audience through a variety of images, shadows, and textures. It is important to note that things are constantly changing in the world of graphic design and it is difficult to keep up with them at times. Therefore, designers should check out the latest 2022 trends and apply them to their work. Later in this article, I will tell you about the new 2022 styles, which will work for several years.
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Colorful minimalism
According to traditional beliefs, minimalism combines black text with white background, but as a rule, such images have no light and color.
Over the past year, modern designers have done a lot of work and now it can be said that the concept of “minimalistic design” has completely changed. Fans of new minimalism are emerging in the modern world. This minimalism combines two designs with the use of key elements that affect only the feeling. Global giants like Apple have already used neutral color palettes and muted them in their marketing messages.
However, the color palette has not been a hindrance to modern designers. They create a beautiful combination of intricate design and traditional minimalism. Color and creativity have been the benefits of many popular brands, which have discarded unnecessary items and have properly considered visual effects.
Attention to inclusion
The Black Lives Matter organization has sparked interest in re-examining racism in communities around the world. At the moment, the organization continues to inspire all people, especially, graphic designers.
It is characterized by variety, which is represented in many designs. A renewed interest in this issue can be seen in the way photographers show diversity while trying to achieve positive changes with colorful illustrations and stock photography.
The change has affected fashion designers, who have become famous for imitating black people in inspiring works of art. It is expected that these inclusions will incorporate them into a clear design, you aim to highlight different cultures, skin colors, and beliefs.
Geometric shape
More geometric shapes appear in the construction of images this year. Everywhere you look today, the tide of protectionist sentiment is flowing.
You can combine them with any image and create a unique combination of unusual details. They are famous in many companies such as Rivet, Zendesk, and Venngage. In addition to images, you can use shapes to represent data points, display content, and display your product. Best of all, these scenes combined with muted colors create the right text for clients and attractive visual effects.
Simple data visualization
Why do we visualize data? Short answer – to make information easier to understand by removing the complexity of data sets. To make it more efficient, graphic designers have simplified the process of presenting data. A good result is obtained because the reader can quickly see the conclusion, the author is trying to lead to it with a picture. Considering the tons of data people have been dealing with lately, readable images are essential. The designers did that to keep people’s attention. Remember that complex information is often overlooked because students try to save their time and scroll.
Data can be simplified with the help of simple pie or bubble charts. But if you are a creative person or you are looking for something interesting, the creation of infographics is the best option. Make sure you have all the necessary information, what you want to present in the drawings, and it is well illustrated.
Monochrome effects
Today many graphic designers try to create images and complement them with monochrome effects. As a result of the 2017 two-color trend, monochrome effects are becoming increasingly popular with graphic designers. Use a monochrome filter and the unusual effect gain is guaranteed.
Old serif fonts
Serif fonts, dating back to the 15th century, are one of the oldest font styles still in use. Do not confuse serif and san serif fonts. Note that the old serif fonts have a slight “decoration” at the top and bottom (or both sides) of the characters. Our ancestors could not express themselves in a normal way even in writing.
Serif fonts, no matter how old, are not just black marks on paper. They evoke a sense of longing and express beauty in every word they compose. Some companies have benefited from using serif fonts in building their landing pages.
Serif fonts help entrepreneurs to promote their products, set the tone of their pages, and present themselves in a clear design. The simplicity of the fonts can give websites a real aura, which is very popular with users. To get started, serif fonts work on both social media and blogs, which are eye-catching.
Videos with heavy text
As the COVID-19 epidemic continues to wreak havoc around the world, video content creators will not return to normal life anytime soon. Shooting original video content is not only difficult but also completely impossible. The things, the well-organized groups that used to do, no longer exist (at least for now). Users are fed up with regular videos that show a talking head very fast. People will miss watching art videos, acting as education and entertainment. For these reasons, the idea of using animation and text while creating videos cannot be bad. Many companies are already pursuing this trend by filling their social media accounts with videos with heavy text. Projects include content from their users, product commentators, and simple ads. The good thing about text videos is that companies can maintain their diversity by using their brand colors, fonts, and voice in each. This enables them to introduce integrated content across all their marketing channels. Besides, since video recording is limited or non-existent, you need less time to manage these videos not to mention that they require less money than regular ones. If it is difficult for you to make new videos from scratch, you can give old videos new life through this process.
Psychedelic Design
Abstract psychedelia, which dates back to the hippie days of the 60s, is a masterpiece of creative design that stems from drug use and social unrest. Artists often viewed this type of art as an open-minded concept, which is why there is a gap in traditional art. This is one reason why many images created in those days were also chaotic.
Some designers think that invisible psychedelia will return in the new year. It will be presented with intricate abstracts and color richness in image creation. However, the use of shocking and confusing images will be stabilized equally while creating a sense of order amid chaos.
Signs, signs, symbols
Symptoms are a very powerful factor when it comes to transmitting information or trying to arouse emotions. For example, banners and flags touch people, and road signs help to regulate traffic. One of the strangest things about symbols is that they are universal because they transcend language and cultural boundaries.
Designers will be using symbols to create unique and flexible web designs by 2022. Medieval crest, goddesses, and other ancient visual effects serve as an example. Somehow, the designers will use them to avoid disappointment, which is bound to come this year.
Mute colors
This direction was important last year when muted color palettes took the design of an image for the first time. Expect to see more of this in the years to come. Simply put, muted colors are bright colors that have been removed from the edge by adding black, white, or matching colors.
The age of bright and vibrant colors has passed and more and more people are choosing muted colors. Many large companies have focused on these colors, for example, LinkedIn, which left bright tones on the heartbeat. This has filled the social media platform with messages, which seem simple and true.
In addition to the aforementioned effects, muted colors also provide organic fibers, making them suitable for health and wellness products. Some representatives of the top brands in the world will find out about the benefits of using muted colors in the design of images and start supporting a new trend soon.
Another advantage of muted colors is that they blend well with text (light or dark). If you use these colors as background, make text stand out on any web page or social media page.
Public slide stairs
Public slide stairs are a trend in itself. For those of you who do not know me, the slide levels on social media are the same as they sound (step-by-step presentations in the form of slides). They are designed to be shared on social media and messaging. These new features work very well and beautifully on LinkedIn and Instagram because these forums use them to automatically manage images. Besides, both forums seem to require users to use slide decks more often.
Designers can use slides to recreate the most important content from a blog post or summarize a topic. Slide stairs are very useful to get your fans working to do something, without needing a direct link. They can be used effectively in B2C companies when delivering products because they deliver messages equally with simple visual effects. You can use videos or photos with their help to increase audience engagement.
Surrealism
As the name implies, modern surrealism is a mixture of reality and unconfirmed surrealism. The practice became popular in 2020 when we finally entered the world of science fiction with a deadly virus that threatened the world. Slowly, the truth began to work and almost everyone embraced the concept of “new standard”.Photographers were eager to reflect this new reality in their works by combining elements to make a strange, at least seemingly obscure sensory mixture. Although sometimes confusing and seemingly intimidating, such images can be distinguished by separating the woven material into stitches. Many companies have embraced surrealism by using these images on book covers, album covers, posters, and even product labels.
