Struggling to make your posts on social media stand out from the crowd? Have your Tweets, News and Statistics ever put big numbers on your site but now you find that they attract bots? Or none at all? You may need to adjust how you post on social media.
The problem is that social media algorithms change all the time. However, there are some great strategies that social media managers can use to attract their landing page, without damaging their reputation, as these social media platforms point out.
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Get into the latest news
“Facebook wants the best information for its users, so it constantly analyzes the value it puts on a piece of content, depending on how people think it will react to it,” said David Glenwright, head of training services at JC Social. Media. “Try talking about the most popular news in the world. By using these keywords in your content, Facebook will identify your posts as timely and important, and show you more people. ”
Dropbox is a great way to share PDFs
“You can share Dropbox files on Twitter,” advises dynamic designer Ben Mottershead, “which is a great way to get your latest PDFolio looking for a freelance or a new job. This is especially helpful for graduates.”
Use a gold standard
What is the right mix of first and third company content? How often should you send an ad? One best way to do this comes from the Rallyverse content marketing platform, which analyzes customer data in a wide variety of industries to determine the right rating: 30 percent management (i.e., your original content), 60 percent selected from relevant external sources. , and only 10 percent of advertising.
Track visitors with Facebook Pixel
Facebook Pixel aims to make it easier to track conversions, improvements, and re-marketing. Facebook Pixel aims to make it easier to track conversions, improvements, and re-marketing
“Facebook’s advertising platform uses third-party information to supplement its collection,” explains Glenwright. “When you create an ad audience, you can see where Facebook got its information. You can also import your additional data to your target audience. By installing Facebook Pixel on your website you can track visitors to your site and re-market them, and if you have a customer email list, you can also import this data and access them through Facebook ads. ”
Send links with UTM code text
“Sometimes content and delivery sites that seem too quiet to negotiate are often major sources of incoming traffic and leads,” said David Kutcher, president, and owner of Confluent Forms. “UTM cables, used in conjunction with Google Analytics, will allow you to track where your traffic is coming from and how it is changing, and develop strategies to keep improving it.”
“As well as monitoring your specific interests, Instagram will make assumptions based on similar and similar comparisons,” notes Glenwright. “For example, Instagram suggests to me that I would like a post about cigarettes – I do not smoke, but I am a fan of Scotch whiskey, and these two things are often put together. to improve your access. ”
Hashtags are good but do not overdo them
“Keep hashtags as accurate as possible on Instagram,” added Mottershead. “If you’re over the age of 25, or using the same hashtags in multiple posts, Instagram usually flags as spam and limits post-exposure.”
Let people pinch it for later
Pinterest allows people to return to your content
“Adding ‘Pin to Find Later’ links to your social media posts – on Facebook, for example – means people can post inspirational posts on their boards to read later,” Mottershead said. “This is a great way to create more exposure and clicks.”
Quality over quantity
“LinkedIn limits the number of invitations you can send and it is usually best to have a link that gives you valuable benefits within your industry,” Mottershead said. “The art director of the local agency – yes. A high school friend you have never met in 10 years? No. ”
Reply to messages in less than an hour
Research conducted by Lithium Technologies shows that consumers expect a lot from products on Twitter. About 53 percent of users who tweet the product expect a response within an hour – and that percentage rises to 72 percent of those who complain. If you work for a client to connect with people, consider investing in software like Spark Central to stay on top of customer support tweets.
