Video marketing is gold. “Viewers are using more video content than ever before and that trend is slowing down anytime soon.”
Contents
Videos on the website are proven to be:
- Increase traffic by about 41%. (Aberdeen Group)
- Connect with users and keep them on your site at a rate of 88%. (Forbes Magazine)
- Improve search rates and increase your organization’s chances of appearing on the front page of Google search results by 53x. (Search Engine Journal)
- Improve your site’s conversion rates by 34%. (Aberdeen Group)
YouTube, Vimeo, or Wistia?
Video content creators and advertisers have three main options for managing their video content: YouTube, Vimeo, and Wistia.
We love all three platforms for a variety of reasons. With this kind of unique, influential digital marketing, we find that Wistia is often our first choice for customers. Before we get into why that is so, let’s go back and explain what makes each forum different – and what kinds of questions you should ask to find out what is right for you.
Here is a summary: 3 (1) Comparison Chart, Of course, that is just a scratch at the top. Read on for more details on the various video hosting issues.
Video editing
Awesome! There are no covered forums here that provide built-in editing tools. However, this does not mean that they are all equal when it comes to planning.
YouTube
Video editing result: 0 out of 5
Why? As with all forums, you will need to edit outside YouTube. But this forum also has a major drawback that Vimeo and Wistia share: Once you’ve uploaded a video to YouTube, you can’t edit the video file without deleting everything and uploading a new video with a new URL. What’s bigger? First, making changes to your URL destroys any SEO video that might be created. Also, if you want to make changes to the video embedded multiple pages across your site, you will need to update the entire link or risk the awesome 404.
Vimeo
Video editing score: 2.5 out of 5
Why? Vimeo does not allow you to edit saved videos on the platform, either. However, you can make changes offline and replace the new version with a video, keeping the same URL. (Depending on your SEO scores and your embedded links.) It also has a “creative” mode where you can make limited changes to your videos (such as editing clips and selecting an icon) before you publish.
Wistia
Video editing score: 2.5 out of 5
Why? Wistia is almost like Vimeo when it comes to video editing capabilities. You can change the saved videos to new versions, and you can customize things like your thumbnail. Wistia does not allow you to change the order of your video clips on the site, but this is not a big deal, as you will need video editing software no matter what platform you use.
Storage Capacity and Price
There are three factors to consider when evaluating the storage capacity of each host: the actual storage space (managed files), bandwidth (the amount of data transferred when people watch your videos), and the amount you pay per capita.
YouTube
Storage and Price Points: 5 out of 5
Why? It’s easy. YouTube is a free hosting platform that makes its money from ads placed on managed videos. They want as many people as possible to watch as many videos as possible so that content creators can find both unlimited storage and unlimited bandwidth.
Vimeo
Storage and Price Points: 4 out of 5
Why? Vimeo’s price structure is based solely on storage space. They do not have a free plan (just a free trial), which means you will be paying at least a little bit no matter what. Their four different categories (Plus, Pro, Business, and Premium) offer four different levels of storage space, all with unlimited bandwidth. This makes it a good choice if:
You want more marketing and branding features than what YouTube offers.
You expect to get more views, and you do not want to pay more.
You know how to organize video files to save in storage.
You have a modest marketing budget.
Sorry while we were out for a minute. Along with conversion and lead tools and our next phase, SEO, marketing statistics are where we live and breathe. This is also where we find it, very excited about Wistia. Here is a comparison.
Warning: We have tried to be brief, promising. But we just couldn’t. For each forum, we have divided this category into the most relevant sections of video marketing statistics:
Video performance
Marketing performance
A / B testing
Integration of marketing software
YouTube
Marketing Market Result: 2 out of 5
Why?
Video Performance: YouTube tells you more about the performance of your videos, with an intuitive UI. You will get an idea of the total number of video views on your channel, the performance of your videos, access to your videos (or how many people watch your videos), traffic source (only if they watch on YouTube), and engagement statistics such as how much your video is viewed.
Marketing Performance: YouTube gives you a level of clicks on your final screens and cards. It is very limited, especially because the marketing tools themselves are limited.
A / B testing: You can compare videos with others, but there is no way to do A / B testing on YouTube videos.
Marketing Software Integration: Because YouTube is great, all of your key marketing software providers have built-in integration within this platform.
Vimeo
School of Marketing Review: 3 out of 5
Why?
Video Performance: Vimeo gives you an easy-to-use dashboard to view your video stats. They show you the number of impressions, the number of views, the number of times someone watched the entire video, and the percentage of your video completed by viewers. You can browse through these metrics to check things like your viewer location, source URL, and mobile views compared to desktop. You can also compare your videos with others by performance.
Marketing Performance: Vimeo also lets you keep track of how your videos are performing in terms of advanced marketing and production, showing you appearances, clicks, and then clicking on your CTAs and forms.
A / B Test: Sorry. Vimeo does not support the A / B testing of its videos.
Marketing Software Integration: Yes, Vimeo integrates with every marketing software you may be interested in, including Mailchimp, HubSpot, Google Analytics, Shopify, and many more.
Wistia
School of Marketing Review: 5 out of 5
Video Performance: Wistia provides you with the basics, such as Vimeo: Games, the level of play, and the level of engagement, in comparison to your entire video library. But, wait! There is more! When it comes to measuring engagement, Wistia is a great sales partner. Why? One word: Temperature maps. We are very happy, we will say it again. Heat maps! That means you can track how individual users interact with your videos. Do they watch the same part over and over again? Skip sections? Where did they go down? This is a gold data mine to help video marketers improve their current and future offerings.
Please read more about Wistia heat maps. We beg you.
Marketing Performance: You may recall that Wistia won the Conversions and Lead Generation category for this post, with a total of 5 out of 5 points. Therefore, you will probably not be surprised to learn that the analysis of its marketing performance is also at a high level. Wistia allows you to track clicks, form submissions, sharing, etc. in all modifications and leading production tools.
A / B Test: Wistia lets you explore two A / B videos to find things like which icon, title, and content works best. Check it out:
Marketing Software Integration: Guess. Designed for video advertisers, it allows you to interact with all the biggies, such as YouTube and Vimeo.
