Do you want to improve your customer interaction with Messenger? Looking for creative ways to use Facebook Messenger in your business? In this article, you will find five ways to use the Facebook Messenger business forum.
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Why Use Facebook Messenger In Your Advertising?
Messenger marketing is the act of marketing to your customers using a messaging app like Facebook Messenger. Many consumers prefer to chat and call or send an email for two main reasons: instant support and multitasking. In addition to the support that often comes with chatter, many prefer live chat because they can do more things if they have to wait.
A recent study found that 80% of customer inquiries were resolved via chatbots without human intervention. Chatbots offer companies the opportunity to reduce their costs, especially in customer service.
However, 47.5% of U.S. Internet users feel the biggest challenge with chatbots is that they provide a lot of useless answers. Because small business owners rely on positive reviews, it makes sense to hesitate to offer your robotic testing services.
The good news is that you can successfully incorporate Facebook Messenger into your advertising if you keep an eye on user information (UX) and your client’s travels.
Your brand guidelines should reflect the awareness you want your users to have when communicating with your page. Give your Messenger a fun, uplifting, and inclusive tone. Avoid sarcasm or extreme sarcasm, as this type of joke often does not translate well online. And when your connection is about to close, be sure to include an exit to avoid leaving someone hanging.
Now let’s look at five ways your business can effectively use the Facebook Messenger platform.
Answer Frequently Asked Questions by Automatic Answers in Messenger
I recommend that you set up Facebook Messenger default responses so that visitors to your page get relevant information about your business promptly. Facebook offers this feature so you do not have to pay for an external application or membership to offer it. Think about your future customer information and the type of information he or she asks when calling or visiting the front of your store, such as:
- Services you provide
- Business hours
- Business location
Customer service
When setting up default answers, have a plan. The goal is to entertain users, capture their attention, and build trust in your business as quickly as possible. Make it easy for someone to learn about your services or products and encourage them to take action.
To set the default answers, open your Facebook business page and click the Inbox tab at the top. Then in the left navigation, click Automatic Answers.
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As you can see, you can customize a variety of automated responses, including missing messages, contact details, location, frequently asked questions, and more. With the default response information, for example, you can set a custom message “Hello [name], thanks for access. Here’s how to find it! [add button]. ” Click Add Personalization to edit your message with a username. When you set up default answers, let people know they’re not talking to you; instead, they receive automatic messages. Your answers should be short but make sure you share important information. Do not send too many messages if you can reply to someone else.
Also, follow these UX advanced features:
Keep this point of contact simple.
Make sure your information is current and relevant to your website.
Double-check your links to make sure they work.
You can set automatic responses to work over some time to create a personal experience where you switch between auto-responses and your live chat. Remember to check for errors! Click View As Message – to send a test message to your mobile device for double-checking before clicking Save and Publish.
Send Reminders And Tracking Messages To Customers Booking Appointments For Your Page
Facebook lets you set up your page to allow opportunities for customers to book appointments without leaving the forum. This is a good alternative to consulting, where the seller spends time with the customer to understand the problem he is trying to solve and recommends a solution that will directly address the problem. So when you use the med spa, for example, the right customer trip will be to see your business, consider the services you provide and book a time to talk to a doctor. Adding a Book Now button to your page will make it easier for customers to make appointments. When you set up this feature, Facebook Messenger integrates with your appointments and allows you to automatically send tracking messages to people who make automatic appointments and reminders the day before their appointment. Setting default appointments for appointments has the added benefit of keeping users connected to your page.
