SEO backlink is a link created when one website links to another website. They are also called internal links or one-way links and are important for SEO. Pages with a high number of important backlinks usually have good rankings for live search engines.
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Why are backlinks important?
Backlinks are very important in SEO as they indicate to Google that another app finds your content important. They are like votes from another website that show that your content is important and useful. A website with the most important backlinks ranks high in the SERPs.
Even after many updates from Google over the past decade in its Search Engine algorithm, backlinks still play an important role. Here are some of the key findings of Search Engine Rankings that tell you the value of backlinks. Even Google has confirmed that backlinks are one of the key sources of revenue.
Importance-of-backlinks
Source: https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882
You may be wondering now – More backlinks are too high, right? This was the case ten years ago, but now the backlink type plays a major role. Not all backlinks are equally ranked by Google.
Types of Backlinks
There are two types of backlinks in general – No-follow backlinks and Do-follow backlinks:
<a href=”https://mygreatlearning.com/blog »rel=”nofollow “>
<a href=”https://mygreatlearning.com/blog”>
The Nofollow tag does not transfer the value of the site to another and that is why it tells search engines to ignore the link. This type of SEO backlink does not help improve search engine rankings.
The Dofollow tag transfers the site value to another and SEO experts prefer these links. Site domain authority plays a big role here, as links from reputable sites (with a large DA) are considered very important. These backlinks help to improve search engine rankings.
If there are any follow-up links from spammy or unreliable websites, you will be penalized by Google and will lower your ranking significantly.
So getting important backlinks is the key to your success in SEO backlinking.
What makes a good backlink?
As well as the type of backlinks, there are a few key features that help identify a good backlink.
Authority
Backlinks from web pages with good Domain Authority (DA) transmit additional “authority”.According to research from Ahrefs, page rank authority is directly proportional to search traffic.
What you need to keep in mind is that – google divides authority evenly among all the links that go out of a web page. If you have backlinks from four pages, a link from a web page with fewer outgoing links conveys additional authority.
Traffic
Backlinks from high-traffic pages give you more referral traffic than other low-traffic pages. But how does this affect page levels? According to a study by Ahrefs, there is little connection between the two.
Compatibility
Link compatibility is always a priority for Google to make things easier to use. Suppose you have a backlink to a Market Management blog from a website like Mad Over Marketing and another from a qualifying website, the first backlink is considered more important than the last.
Placement
Link placement is very important as it determines the number of clicks by users. When a link comes to the first part of a web page or a large section, users are more likely to click on it. This may exceed the decent value of PageRank. Placing a link on the foot or elsewhere on the page where users do not go through that section may not give us results.
After knowing all this you may be wondering, what if your website spammy backlinks your website? Yes, there is a way to check backlinks on your website and manage them.
How can I look at the backlinks available on a particular website? Using the Google Search Console
The best way to search for backlinks on your website is with the Google Search Console. This is a free Google tool. You need to register and verify your website identity to gain access.
It is very important to keep an eye on backlinks as we need to remove backlinks from spammy websites or to dangerous website owners that affect our domain authority and that could lead to penalties by Google. This will lead to a significant decrease in page rank.
Here’s a quick guide on how to look for backlinks on the Google Search Console:
Once signed in to the Google Search Console, click “Links” in the left-hand bar.
A list of external links and internal links is displayed.
You can also find the following reports:
- Top Linked Pages: Pages that link most to your website
- Top sites link: websites with multiple backlinks to your website
- Top Link: Anchors are widely used when other websites link to your website
Using a third-party backlink checker
You can also check backlinks using third-party backlink testing tools like SEMRush, Ahrefs, etc. You can also use these tools to check the backlinks of your competitors’ websites as part of your SEO strategy.
Ahrefs-backlink-checker
Log in to the ahrefs tool and enter a domain or URL -> click on test backlinks. You will find a list of all backlinks and directing domains.
You will find the following details for each backlink:
- Domain Rate (DR): the power of website linking
- URL (UR) rating: the power of a webpage link
- Directing page: the link linking page
- User Traffic: a limited number of natural monthly users on the link page
- Anchor text: anchor and surrounding text
How to create backlinks?
Now, that you know about backlinks in detail, it’s time to look at how to build quality backlinks on your website. Here are a few ways to build SEO backlinks:
Back Links
One of the most common ways to build links from your website. Internal links contribute to SEO and provide a good user experience because visitors can easily navigate your site and find relevant information easily. It is therefore important to add relevant and useful links to your web pages.
Guest blogging
Here you can offer to write an article/blog post on another website and a backlink to your website.
Broken link structure
Broken links are links that do not open or give us an Error 404. Indeed, you may find many dead links on other sites. You can access them and suggest your link as a substitute.
Social Media Backlinks
Social media is one of the easiest and free ways to gain backlinks. Create a page/account on platforms like Meta (Facebook), Instagram, Twitter, etc. – You can connect with your fans/users, promote your organization and share your content with backlinks.
Offline expression
Browse and find offline content for your organization/website and ask the author to comment on the clickable background link.
HELP REPORTER (HARO)
Help A Reporter Out (HARO) is one of the most popular online resources for generating SEO backlinks. It works simply. All you need to do is sign up and wait for their emails every Monday through Friday. They give you a list of topics journalists need to know about.
The email will include the following:
- Summary
- Title section
- Email Ident reporter to whom you should send the article
- Name of the site where the article will be published
- Journalist deadline
- Content description – what kind of content do you need to add to the topic
You may receive fewer emails and it will be difficult to submit hundreds of articles. It is recommended that you look for relevant sections related to your website or business and post accordingly.
