Digital marketing is set to change because of the changing ways people search for information online. Now is the time for businesses to upgrade their connections, forums, and websites to keep pace with the changing nature of voice search.
In recent years, voice search has dominated the search area. It has been easy for many, allowing everyday users to talk to their devices instead of typing keywords in a search query to get answers. According to PwC, 65% of people aged 25-49 speak on their voice devices at least once a day. Speech recognition in our machines has also become more complex and precise. Although voice search has been around for a long time and is not a completely new concept, we have experienced technological breakthroughs in recent years with the introduction of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri.
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Voice Search Usage Statistics
Mobile users are much faster to use Voice Search – possibly three times as much, in fact. Currently, about 31% of the world’s mobile users use Voice Search more than once a week. Most Voice Search users – just over half – are under 18 years of age.
Growth of Voice Search
It is estimated that almost half of all Google searches are done via Voice. The increasing acceptance of this search option is partly because Voice Search increases with accuracy; According to Google, their Voice Search is 95% accurate.
Voice Search demographic statistics
Sales of smart speakers worldwide have reached the highest of the 150 million units sold by 2020. And 27% of the world’s people online use voice search on their mobile phones. Both of these metrics are on the rising trend. By 2020, the number of smart-speaker homes had reached 50% of the nation’s broadband-connected households.
As a result, most devices have now been upgraded to voice search. What does this mean for products and businesses? It is predicted that voice search will be a USD 40B chased 40B022. Now is the time for businesses to upgrade their platforms, forums, and websites to keep up with the ever-changing volume of voice search.
How Do I Open Voice Search?
When you use your phone to perform a voice search, the process is very simple. Once you have activated the search, you can use it to perform actions such as finding directions, creating reminders, and conducting a Google search.
Turn on voice search
If you have an Android phone or tablet, open the Google app and press More …> Settings> Voice. Under “Hey Google,” tap Voice Match. This will then open Hey Google.
Start voice search
When Hey Google is turned on, every time you want to do a Voice Search, just open the Google app and say “Hey Google” or tap the microphone.
Change your “Hey Google” settings
You can also adjust your Hey Google settings to make voice search more efficient by preference. You can set the device to respond to “Hey Google” notifications while driving – if you want to access Google Maps. You can also set it to respond when the device is charging or when the screen is single. If you choose, you can set “Always On,” which means you can say “Hey Google,” whether the screen is on or off. You can also unlock features such as allowing the phone to show personal results in your search, even if the device is locked.
Delete the “Hey Google” audio recording
Your “Hey Google” search recording has been saved to your Google Account and you can easily find and delete this through myactivity.google.com.
A brief history of Google Voice Search
Google Voice Search was launched in 2010, following the development of Google Labs. Its first function was even more complicated than it is today: you set the service by calling the phone number in your contacts list, after which you are told to specify your keywords. Search results will appear on a blank web page. The Voice Search option has already been greatly simplified. Today, it is compatible with many applications and products and is increasingly sensitive to the nuances of tone, pronunciation, and emphasis. It is now a central part of Google and is growing rapidly in popularity.
Google Voice Search and Hummingbird update
When Google introduced Hummingbird, most of the way we searched the Internet changed – it included Voice Search. Hummingbird made it easy for search engines to take semantic nuances from Google search. Google’s algorithms have been struggling to find descriptive explanations or intent for the user, but Hummingbird has made this even more possible. Google can now continue to target obscure search results and provide better search results – this also applies to Voice Search again.
Integration of other Google products
Google Maps with voice search
Google first enabled Google Voice Search Maps on Blackberry Pearl – even before Voice Search was successfully introduced in the search engine itself. It is now fully integrated with the app, making it much easier to search for directions while driving.
Google Mobile App with voice search
Google Mobile was first updated with Voice Search back in 2008 on iPhone. About a year later, mobile models like MyTouch 3G from T-Mobile began installing a single-touch Voice Search, which is now a common feature and is widely available in many different handset models.
