How to Write Product Descriptions to Grow Sales
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How to Write Product Descriptions to Grow Sales

The eCommerce product description summarizes the features and uses of the online product. The main purpose of a product description is to provide potential customers with enough information to convince them to buy. Good product descriptions that compel customers to purchase require two things: Knowledge of what motivates them to buy Decent writing skills Customer...
How to Define Your Brand’s Tone and Voice
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How to Define Your Brand’s Tone and Voice

Forcing branding on all your marketing materials may sound intimidating. But, it should not be difficult. Follow this process to get the job done. Step 1: Review Your Company’s Objective Statement Your personality should reflect your values. And your prices should be readily available on your equipment statement. If your company has one (or something...